What is a brand and why it matters.

A companies brand is the image of your company, how others perceive it and what you represent, a company’s brand is always determined by the value or quality of products / services . 

A product or services brand and identity is created by its marketing, communication and the ability to put their availability in front of their target audience attractively. 

‘’The most well-known brand in the world is Coca Cola, do you think that those who have tried it would of done without its successful marketing strategy. Father Christmas wears red to this day because Coca Cola. They are branding geniuses.’’ – Charles Ridley, Marketing Weekly Editor  

McDonalds, Nike, Starbucks, Apple, Mercedes all have distinct brands where when you see its logo you immediately know the company, what it stands for and the type of product / service it is associated with. 

Your business needs this too, creating great brand awareness is the key to attracting customers, 90% of companies fail to implement consistency in their quality and service or do not have a clear strategy to encourage long term repeat business. 

Our team helps you increase your client and customer base with targeted, accurate and consistent marketing with social media design and management. Our material can be used free of charge across your company’s other marketing avenue’s whether that be brochures, website material or email proposals. We want our clients to maintain brand continuity.